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Research papers

Using customer opinions to improve operations of a multinational company

This case history from a successful manufacturing company shows how basic corporate principles and culture are carried into and depend on survey research. The paper describes how qualitative and quantitative measures from face-to-face interviews...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Stephen Connell, Kurt Engelvuori
September 1, 1999
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Citation

Connell and Engelvuori (1999a, September 01). Using customer opinions to improve operations of a multinational company . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/using-customer-opinions-to-improve-operations-of-a-multinational-company-